In this era of modern world, there are lots of business opportunities for the seekers. These business opportunities are helpful both for the user companies and the providing one. For example if a firm want consultancy service it approaches to consultancy firms, if it is looking for outsourcing, it will contact with BPO firms. Similarly if there is need of search engine optimization then they look for a seo company. Now what are these SEO companies and what are their various aspects.
SEO or Search Engine Optimizing is the name given to activity that attempts to improve search engine rankings. It is an activity which ensures that a website can be found in search engines for content relating to it. It is the process of getting the healthy search results on search engines. Those companies which provide this service are known as SEO or search engine optimization companies.
The origin of search engine optimization can be traced in the 90s. Its birth is predicted to fall somewhere around 1991. In 1993 six Stanford students created architext, which later became the search engine excite this made easier to find information. And later on further development was made and slowly and steadily we got this present form of SEO. Nowadays, there are numerous such companies in various parts of the world providing their services. It is very to find a seo company. Lots of business hire SEO companies for improving their rankings.
Features of a good SEO company
1) A good SEO company should typically include the following in their SEO contract:
- Website structure analysis
- Website content analysis, including conversion rate analysis
- Off-page online analysis
- Optimization of website code and structure
- Optimization of onsite content
- Optimization of off-page factors
2) Linking build: the Company should have ability to track and create backlines. It is necessary to manage links and know who is linking with the site. A good SEO company does not waste their time in purchasing low links in bulk to just have more websites, instead, they devise strategies to have high PR websites in niche link back to us.
3) Keyword search: keyword research and management is very important tool.
4) Competitor Analysis: it is important business strategy to keep an eye on competitor. The service provider must be able to gather competitor backlines, keywords and domain authority. This helps one to keep up with competitors.
5) Reporting: Reporting is very important to track and understand SEO progress. A comprehensive reporting tool should provide analytics of marketing efforts.
6) Experience: Company must have good experience in SEO services.
7) Analytical research: A good SEO checks analytics and use matrices to find out the strengths and weakness of websites. They often find broken links that can negatively impact the search ranking of a website.
8) Training and Certification: A good seo company holds necessary training and certification to understand the latest trends of industrial standard. They must have latest tool and software to help in better search ranking and decreasing the bounce rate and higher conversion rate.
Other features are good auditing, international capability, transparency, vision and opportunity forecasting etc.
Types of SEO techniques used by the Companies.
There are basically three major types of search engine optimization techniques. Though all types of SEO have their own implications but most of the companies don’t use the black hat techniques
- White Hat SEO: It involves the techniques and methods to enhance the search engine ranks of a website which don’t run afield of search engine guidelines. It has high wholesomeness level. Some white SEO techniques are: good content development website HTML optimization and reconstructing, link acquisition campaign supported by good content and manual research and outreach. It is basically steady, gradual but low growth in rankings.
- Black Hat SEO: It exploits the weakness in the search engine to obtain good ranks for such websites. These techniques are in direct conflict with search engine guideline. It has low wholesomeness level. Some black SEO techniques are: link spam keyword stuffing, doorway page, hidden text, and links. It is unpredictable and has slow growth in ranking.
- Gray Hat SEO: Most of the SEO companies work in gray area, popularly known as Gray Hat SEO. It utilizes the techniques which can be considered within the limit of healthy practice. It is recognized by the affordable pricing. It is basically a mixture of white and black technique.it might be due to the pressure of clients to deliver better results that some company may practice it.
Types of SEO companies
- Focus: Specialist v/s Generalist: Specialist Companies deals with technical languages and narrowly focused targeted audience. Generalist companies deal with broader audience and more accessible.
- Services Level: Entry Level, Mid-Level and High-End: High-end companies deal with international brands. Mid-level one deals with domestic and regional brands. Entry level one deals with regional brands.
- Services types: Tactics, Strategies and Goals: There are wide varieties of SEO companies providing a wide range of services. Choosing the right one depends on the Companies goal and strategies.
Benefits of SEO a company
These companies are very useful for the websites in long run.
- In this era of tough competition, in order to survive the business firm must hire a SEO company. It improves the website exposure with optimizing it properly. A seo company helps in implementing the method that improves the visibility of websites.
- The wide range experience that an SEO possess helps a business firm in increasing its creditability. The success of the business will not be on hit and trial method, it will on a pre-planned strategy. A company with many years of experience will be able to evaluate website, goals and prepare a comprehensive plan to increase visibility in search.
- By hiring a seo company we can fetch best result and exploit all the upcoming opportunities.
- Outsourcing search engine optimization tasks can help a business firm to focus on other relevant issues. Working with professional SEO will help us in focus on what we do best, while they will take care of the rest.
- The SEO Company is client friendly. They are very solicitous about their services and always provide good services to their clients.
- They pull quality traffic.
- They increase sales and leads as well as decrease cost per acquisition.
- They influence purchasing decisions and also derive offline sales.
- It is a long term strategy and builds trust and credibility.
- It also increases the website referral.
The modernization of business world has created a lot of opportunities to be exploited. One such opportunity is provided by these search engine optimization companies. One must hire an SEO company to derive long term benefits this digital era.